Trusting the salesman offering an innovative technology, or convincing a buyer of a new technology of the advantages, may not always be straight forward. With the emerging European Environmental Technology Verification (ETV) scheme, trusting and convincing becomes a lot easier. ETV provides independent tests of the performance of an environmental technology. The emerging EU ETV scheme is established to boost the European technology industry and to accelerate the introduction of innovative environmental technologies in Europe. The EU ETV scheme is intended to match the existing ETV schemes in countries such as the US and Canada. If you want to know more, or even to impact the development of the EU ETV scheme, then do register for the ETV conference on September 15 and 16, 2008 in Brussels.